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Xerox-Kuwait participates in Gulf Print & Pack Exhibition

Xerox-Kuwait recently participated in the regional Gulf Print & Pack Exhibition, the leading print technology sourcing show for Africa, the Middle East, South Asia, and Southeastern Europe. The exhibition, which takes place every other year in Dubai, UAE, took place this year from 15 to 18 April 2019 at the Dubai World Trade Center, bringing together operators in all the fastest-growing market segments, including educational, children’s, and photo books, direct mail, posters, banners, digitally-printed textiles, and display graphics.

Xerox MEA showcased and demonstrated their new printing technologies and solutions to visitors, illustrating how its workflow and color management software redefines productivity for the diverse needs of its customers, driving growth and impact. The brand also had a dedicated area for Inkjet solutions where visitors can interact and find out how they can benefit from the latest in print technologies.

During the exhibition, Xerox-Kuwait successfully sold two Xerox Iridesse Production Presses to Al Hafiz Printing and Design Center and British Industries for Printing & Packaging.

The Xerox Iridesse is the world’s only digital press that can print metallic gold or silver dry ink, CMYK (cyan, magenta, yellow, and key), and clear dry ink in a single pass, giving print providers an immediate competitive edge in the growing digital print enhancement market as Xerox-Kuwait continues to maintain its excellent relationship with local and regional partners.